Some call it the law of attraction, others call it the positivity principle – what they all mean is the power of enthusiasm and motivation. It’s genuine, impossible to fake and is infectious – passion in your idea is something that you simply have or you haven’t. But I can’t understate it’s importance.
Years ago when I was at a training course for an ILM Management qualification, there was a role play exercise in getting people to talk to you. It wasn’t rocket science and there was just one thing to it – give someone a topic they’re interested in and they’ll open up and start telling you all about themselves in that context. Pets, sport, films – it really doesn’t matter what subject – the enthusiasm takes over.
Last week I was delivering an SEO seminar to some business owners who had launched their business through the Princes Trust. A mixed group, different businesses and a 50/50 split in terms of gender. As the seminar picked up speed I called upon the group for examples in their own experience on the differing topics, good or bad – and straight away I learnt one thing: not all of them had the same enthusiasm. This is normal for the most part. Some love making the products they’re selling but not the actually selling. Everyone loves the idea of marketing and a new website but dislikes the bookkeeping and finance aspect of the business. In some ways its not an issue as long as they can convey their passion – but being in business yourself you really need to be passionate about all aspects of what you’re doing.
Earlier today I met with a client who I’ve been working with since April of this year. A great business idea, fantastic business story in terms of how she started up and a fantastic client in terms of wanting to put theory into practice – usually quickly and usually to a greater degree than I even sometimes suggest. Today we were talking about her taking part in an event coming up at the end of the month and she mentioned how excited she was about the opportunity. She talked to me about all the ways that she would want to gain awareness for her business, spread the word about what it was she is doing and how she thought she could genuinely help people. I couldn’t help but be taken in by her story and really getting involved in what she was doing.
What was the result? An exceptional meeting. Such was her passion and enthusiasm for the project that I got caught up in what motivated her and it spurred me on, to think about different ways to approach the task and how to make it really work. She’s one of my favourite clients for this reason and will always be – it’s no secret that she’s asked to give talks and presentations on what she does and that it’s immediately memorable – she’s an ambassador for her brand and people want to get involved.
Why is that? Motivation. Put simply her motivation rubs off on anyone associated with the product. So the designer of her branding and business cards will probably go the extra mile in making sure it looks fantastic. If she calls and asks for something a couple of days earlier than they normally provide it then people will agree – they want to go that extra mile for her. She explains what she does and people always want to know more – how they can be part of the business. People want to work with her because she is that motivated. The formula isn’t hard but it’s something people miss out on all the time – mediocre doesn’t work, luke warm doesn’t work – you need to be white hot in what you do. Roald Dahl said that in a quote I posted to Twitter yesterday.
As I come into the last few days of my tenure at Leicester for Business, days away from the Small Business Challenge event and relaunch of my own consultancy business catalyst4growth, I’m on the lookout for those businesses that I want to continue to work with – those that have a brand and story – something that I am proud to be associated with. My client this afternoon fits that bill perfectly and is top of my list. She’s motivated, hardworking and will go places.
It’s the motivation that makes me want to continue working with her on her project – people want to work with her – and that can never ever be a bad thing no matter what your business or role in an organisation. It’s well worth remembering.